The White House.

It’s no mystery we are caught and trapped in a time where buying has become our priority. Making money, little or allot, we like to buy. Be it clothing, food, music or entertainment. Sometimes I can’t help but noticing most of us don’t survive through one day without purchasing something. It’s a disease, a highly contagious epidemic disease that causes hot flashes, depression and deliriousness when we don’t feed it well.
The whole fashion industry encourages this obsessive behavior, may I even say they have invented it? Personally I find it twisted to make us feel we need to buy more. You need to buys us because we need you to. What happened to creation, where did the art of fashion disappear? Is there anyone out there who cares about individuality over consumerism?
Yes. What we need is Maison- Martin Margiela.
When I flip through the 5th winter issue of Another Magazine I spend an unusual amount of time staring at the white pages of Martin Margiela’s Maison. It is the spacious rooms where he works that tells me about his freedom of imagination. Margiela is a conceptual postmodern designer yet a great tailor who really understands how to sew.
He has giving a priority to individual creativity rather than consumerism. Opposed to the status-hungry designers Margiela chose his label to be a blank piece of white fabric, and refused talking to the press about his clothes.
He is interested in style rather than clothing itself. He is fascinated in the power of style, how it can be perceived, read and felt. Style means more than just a dress, it’s how it’s worn, where and to what music. It is an installation of mixed eccentrities.
His strange (de)constructed creations are known for their blend of innovation and wearability. He is loved and embraced because behind these unique eccentric creations resides a designer who is beyond fashion. He is beyond imagination and behind reality and makes his mind visible through creations of garment.
The catwalks are not like any other show you have seen or heard of, it’s a great mixture of artforms coming from his genius mind. He staged one show in an abandoned lot in a poor immigrant neighborhood of Paris, with local children dancing down the improvised catwalk along with the models. Another show was held at a Salvation Army hall, at the edge of the city, so that an international crew of fashion journalists found themselves wandering around, hopelessly lost, trying to read the hand-drawn map—and when/if they finally made it there, they had to crash on secondhand furniture and drink wine in plastic cups.
He is a designer who thinks, not about selling, but about telling. He is a designer with a loud, powerful and strong voice who has so much to add. I call him the cold splash of water in your face in the mornings. To me he is the rebel boyfriend that dumps you for freedom, leaves you with a heartache and desire and wonderment. He is the president of fashion and the root of our ocean. He has become the symbolically colors of power his palette is made of, like red, black and white…As present his garments are he is famously reclusive, communicating rarely with the press and then only by fax. In keeping with his ideological convictions, he doesn’t talk to press to become a fashion personality. Just allowing the craftsmanship and design aesthetic of all his fashion collections to communicate his conceptual visions for him…Amen.

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3 Comments »

#1 (Pingback) by The White House. | disease database

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#2 by Yunus

Wow, your absolutely right!! I love Maison Martin Margiela and I think he would be honored if he read your piece. Kudos!
P.S. love love love your writing.

#3 by Kaitlyn

Love it! This post is so in depth.

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