Worth the wait
By Marie Graunboel:
The queues were endless and the waiting was close to intolerable. But the successful Danish label Wood Wood didn’t seem to bother with the busy schedule of buyers, fashion reporters and the seemingly endless crows of street kids and skater-boys waiting eagerly to know what to expect in Spring 2011. And then – finally – something happened! Men in white canvas trainers, soaking wet khaki trousers and tight shirts printed with the marks of black lipstick-kisses entered the room leaving grey footprints on the improvised runway on the floors of the contemporary art museum Den Frie. Soon the women followed – hair drawn back in wet layers decorated with colored tribal-like adornments and wearing skimpy, transparent t-shirts, heavy denim or leather and spacious backpacks. Before you knew, the last model had left the building – and the waiting started all over again. But it was time well spent!
